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  • Writer's pictureAmy E. Reich

Using The Pantone Color System in Interior Design and The Pantone Color of The Year 2023

The Pantone system of color is a highly comprehensive and well-used color standardization system. It’s used in many industries from graphic design to advertising, fashion design, textile design, and interior design, for example. I’m going to focus on the use of the Pantone system in the interior design industry, of course!

The Pantone system includes thousands of colors. The color palettes can be used to inspire a color scheme for an interior and to communicate clearly the designer’s ideas about specific colors.

The basic idea behind the Pantone system is to ensure color consistency. For example, if an interior designer wants to have a custom piece of fabric printed for a customer, the designer can specify the exact colors of the design using the Pantone system. The system includes color tabs with a code, printed on paper as well as fabric options. For a custom piece the interior designer could give the exact Pantone color to the textile designer just by providing the code and the designer can input the code for the color into their design program. The textile printers will match the pigment to the precise Pantone swatch as well. This system is especially ideal for remote projects. Without this system it will be a lot more work to get the correct colors.

When I worked in the textile design industry there was nothing more satisfying than picking colors from a Pantone book, folding the perforated edge, and popping out the color!

As there are thousands of Pantone colors to choose from, having a swatch book on hand when meeting with a client can help both the client and the designer communicate to each other about specific colors. It’s a valuable tool for the design process and is likely worth the investment as an interior designer.

Maybe you have heard of the Pantone color of the year?

The color of the year has been chosen by the Pantone since around the year 2000. Pantone has a global color institute that does a nearly 9 month process of finding, or more accurately, allowing the color of the year to, in essence, choose and reveal itself. Part of the process is to seek out, in daily life, any recurring colors or patterns The color of the year is a snapshot in color, of the global events and moods happening in the world. The color carries an attitude and an emotion (Strategic Factory,2023).

Fascinating isn’t it?

Pantone’s Color of the Year 2023

“Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative” (Pantone, 2023).

Let me know what you think about the color of the year!


Photos © Pantone LLC

Pantone LLC (2023) .Color of the Year. Available at: (Accessed 01.02,2023) .

Pantone LLC (2023) Pantone Color Tools for Fashion, Home + Interior. Available at: (Accessed 01.01.2023).

Pantone LLC (2023) What are Pantone Color Systems? Available at: (Accessed 01.01.2023).

Pantone LLC (2023) Welcome to the Magentaverse. Available at:

Strategic Factory. (2023). How does Pantone Choose its Color of the Year? Available at: 01.02,2023) .

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